FMCG Branding

For Over 30 Years

IN OUR BUSINESS, SPEED TO MARKET IS EVERYTHING. THE TEAM AT BRAND BRITAIN PRODUCE BRANDING AND PACKAGING
 THAT OUR RETAIL PARTNERS AND THEIR CUSTOMERS LOVE, AND THEY’RE ABLE TO DO IT AT PACE WITHOUT COMPROMISING ON DESIGN QUALITY.

FMCG Branding

For Over 30 Years

IN OUR BUSINESS, SPEED TO MARKET IS EVERYTHING. THE TEAM AT BRAND BRITAIN PRODUCE BRANDING AND PACKAGING
 THAT OUR RETAIL PARTNERS AND THEIR CUSTOMERS LOVE, AND THEY’RE ABLE TO DO IT AT PACE WITHOUT COMPROMISING ON DESIGN QUALITY.

We Create Develop Evolve

An effective brand and packaging design agency in Leeds and we’re proud of our roots. The last 20 years has seen us design packaging, shopper marketing campaigns and category design solutions for some of the biggest food brands, games brands, drinks brands and retailers in the UK.
Read More.

Lister Crisps.

Skelton, Goole East Yorkshire

Challenge

Lister’s Crisps approached us back in 2022 with a single-minded objective: it needed a packaging design agency with bags of snack packaging design experience to take its home-grown crisp brand to the next level!

Our approach to this snack packaging design project

Very early in the process, it became clear that the stag needed to continue to be central to the pack design, as it made a clear connection to the families of deer living on the farm where the crisps are produced.

Result

The resulting snack packaging design and bright, eye-catching brand system, coupled with a premium packaging substrate with exposed foiling, proudly amplifies the core assets to maximise the standout of this creative brand. Looking for snack packaging design? Get in touch with a packaging design agency with bags of experience.

TIMESCALE
2 WEEKS

Case Study 2.

Lister Crisps.

Skelton, Goole East Yorkshire

Challenge

Lister’s Crisps approached us back in 2022 with a single-minded objective: it needed a packaging design agency with bags of snack packaging design experience to take its home-grown crisp brand to the next level!

Our approach to this snack packaging design project

Very early in the process, it became clear that the stag needed to continue to be central to the pack design, as it made a clear connection to the families of deer living on the farm where the crisps are produced.

Result

The resulting snack packaging design and bright, eye-catching brand system, coupled with a premium packaging substrate with exposed foiling, proudly amplifies the core assets to maximise the standout of this creative brand. Looking for snack packaging design? Get in touch with a packaging design agency with bags of experience.

TIMESCALE
2 WEEKS

Lister Crisps.

Crisp Packaging Re-Design

Challenge

Lister’s Crisps approached us back in 2022 with a single-minded objective: it needed a packaging design agency with bags of snack packaging design experience to take its home-grown crisp brand to the next level!

Our approach to this snack packaging design project

Very early in the process, it became clear that the stag needed to continue to be central to the pack design, as it made a clear connection to the families of deer living on the farm where the crisps are produced.

Lister Crisps.

Skelton, Goole East Yorkshire

Result

The resulting snack packaging design and bright, eye-catching brand system, coupled with a premium packaging substrate with exposed foiling, proudly amplifies the core assets to maximise the standout of this creative brand. Looking for snack packaging design? Get in touch with a packaging design agency with bags of experience.

Our approach to this sausage packaging
design project

When Anna Longthorp wanted to develop a new brand mark and sausage packaging design for her free-range produce, she chose a branding studio Leeds that knew what was required was sausage packaging design that clearly communicates her values as a farmer.
Result

A modern palette was chosen and playful illustration and eye-catching call-out devices were brought together to boost food values and support the dial up of provenance, care and brand personality. When it comes to our sausage packaging design, you could say the team at our branding studio Leeds sold the sizzle and the sausage!

Other Projects

Dunbai

Slow Cooked Meats

When Dunbai wanted to drive sales of its range of ready-to-heat slow-cooked meats, it needed a packaging design agency that could deliver a fresh approach to its meal solution packaging design.
Read Case Study

Shredded Wheat

see more...

Read Case Study

The Old Mill Brewery

see more...

Manchester Drinks
Classic Combinations

see more...

Read Case Study

Swizzels Matlow

Rainbow Drops Rebrand

Swizzles Matlow wanted to reassert its much-loved brand Rainbow Drops and needed a brand agency that knows how to handle a confectionery brand redesign with a lightness of touch.
Read Case Study

Morrisons

Ice Cream Range

When it came to a review of its own label packaging design, Morrisons needed clearer on-pack communication to drive the stand out of its ice lolly range and make it easier to shop.
Read Case Study

QASHAI

Chai Spiced Tea

Qashai masala chai tea wanted to build a brand from scratch and create a packaging design for the world foods category that would stand out from other spiced teas in independent stores.
Read Case Study

Morrisons

Speciality Sauces Range

As part of a store-wide design review of its own label packaging design strategy, Morrisons wanted to raise the bar with its range of speciality sauces.
Read Case Study

Friends Of Health
Frutina

see more...

Manchester Drinks

Summer Cup

Manchester Drinks was asked by a large retail client to develop a gin-based fruit cup so it needed a fruity spirit brand design that would drive shopper familiarity.
Read Case Study

Rose Confectionery
Candy Castle

see more...

Weetabix

Alpine Protein Bars

The team at Weetabix-owned Alpen were looking to explore several stretches to their classic Alpen bars range and asked us to create a series of NPD design concepts for consumer preference testing.
Read Case Study

News & Views.

PACKAGING DESIGN NEWS AND USEFUL ARTICLES FOR BRAND OWNERS AND BRAND MANAGERS

We think it’s good to share. Whether you’re interest in best practice for food packaging design, the latest news for toy and game brands or simply want to read our latest packaging design news, you’ve come to the right place.

How creative packaging can play a part in the trend for experiential marketing?
Creative Packaging

The reach of technology has grown so far that an almost seamless mix with reality has been created. There are warnings that both the social skills and health of children...

Read More.
Planning to expand? Consider a fresh take with a new design agency.
Planning To Expand Image

When adding a product to an established range it may pay to look a bit further from home to bring an added dynamic to your food branding. An outside design...

Read More.
Protect your product with a distinctive brand design
Protect Your Product Image

One issue with creating a distinctive and successful brand design is that recognition too often is met by copycat designs. Despite all the hard work, innovative thinking and investment behind...

Read More.
Know your market: Research is the key to strategic brand design
Know Your Market Image

When launching or designing a new product how can you guarantee your brand will stand out from the competition? Knowing what else is on the market, and how those brands...

Read More.
How a more nimble Design Agency can help to Reinvigorate your Brand’s Market Presence
Brand Strategy Image

Adapting to changing shopper trends and ensuring relevance in your category is essential to brand development and longevity, so when the time is ripe for change, be ready to act....

Read More.
Keep it simple with a clear brief for your brand design
Keep It Simple Image

A brief is a vital part of the communication process between a client and design agency. A decent brief allows you to get the results you want quickly and within...

Read More.
Visualise a plastic-free product that is fit for the future
Plastic Free Image

Momentum is rapidly gathering in the campaign to tackle the problem of plastic waste, with serious commitments being made to take steps towards a future free of plastic packaging.

Read More.
What role do ethics play in a brand’s success?
Brand Ethics Image

Transparency, sustainability and social responsibility: ideals that are becoming more than a byword for good practice but a necessity for good business. How important though are ethics to a brand’s...

Read More.

Contact.

TALK TO US ABOUT YOUR NEXT BRAND DEVELOPMENT OR PACKAGING DESIGN PROJECT

Whatever the brand marketing project, talk to us. If you’re already working with another agency but just want a second set of eyes on a project, talk to us.

Whether you’re looking for some early stage thinking or a full rebrand across multiple SKUs,
talk to us.

If you’d like to talk to us about packaging design and branding we’re all ears!

Brand Britain

54b The Old Pottery
Fulneck
Pudsey, Leeds
LS28 8NT
United Kingdom

General Enquiries

+44 (0) 113 2854595
team@brandbritain.co.uk

+44 (0) 113 2854595

Services.

END-TO-END BRAND SUPPORT SERVICES

When you work with Brand Britain, you’ll find a host of additional brand support services at your fingertips, ready to deploy to support the growth of your brand. By blending extensive in-house expertise with a range of specialist brand support services supplied by our trusted strategic partners, we can help with everything you’ll ever need to supercharge your brand:

BRAND

·      New product development (NPD) design – from concept sketches to 3D visualisation
·      Consumer preference testing and research
·      Brand mark design
·      Packaging design
·      Range stretches, special editions and seasonal variants
·      3D renders
·      Retailer presentations
·      Brand guideline creation
·      Illustration

Content

·      Sizzle reels and promotional videos
·      Motion graphics
·      Copywriting (including brand naming, product descriptors, social content and optimised articles)
·      Digital asset creation
·      Front-end website design

Online and in-store brand activation and fixture design

·      Planograms
·      Category space exploration visuals
·      Destination design
·      Shopper marketing campaign asset design
·      Point-of-sale (POS) design and artwork
·      Online advertising design
·      Activation toolkits
·      Advertising design for printed media

About.

WELCOME TO THE HOME OF PACKAGING DESIGN IN YORKSHIRE

We’re a brand design agency in Leeds, and we’re proud of our roots.

The last 20 years has seen us design packaging, shopper marketing campaigns and category design solutions for some of the biggest food brands, games brands, drinks brands and retailers in the UK.

FMCG BRAND DESIGN AGENCY LEEDS

We provide strategic design services to established, growing and emerging fast-moving consumer goods (FMCG) brands. If you’d like to chat to us about growing your brand. In the meantime, we hope you enjoy perusing our shop window of product packaging design in Yorkshire, food branding, point of sale (POS) and new product development (NPD).

Who are we and what do we know about growing FMCG Brands?

We’re a creative agency that believes experience is worth a lot – especially when it comes to increasing brand equity. Whether we’re unlocking latent value and re-building a once great brand, brick by brick or working with an innovation team to develop and launch something completely new we draw from genuine experience to deliver outstanding results.

Brand development, creative packaging and in-store marketing is what we do

We’re not an ‘all things to all men’ type of brand design agency. We know where our strengths are, we like to stay focussed. We know about packaging design and how to articulate brand attributes effectively. We understand that a clear strategy and clear communication means making a deeper connection with consumers.

We know how to create stand-out on the shelf. We know how to optimise shopper journeys and ensure products are seen, understood and taken home. And, we know about brand narrative and how to tell your story, coherently at every touch point, through engaging fixture design, POS and in-store advertising.

Some of the other services offered here at Brand Britain:

Brand Design
Packaging Design
POS
Advertising
Brand positioning audits
Brand strategy
Shopper marketing and acquisition campaigns
NPD concepts
Design input integral to packaging innovation work streams.
Creative copy and brand ‘story telling’

Case Study 1.

Hasbro Games.

Scrabble. Rhode Island.

Insight

Insight supplied pointed clearly to a resurgence in rum popularity, especially amongst craft and liqueur variants. Research provided suggested that the global rum market is reportedly looking set to garner significant exponential growth by 2022.

Creative Approach

Keen to help Manchester Drinks to harness the growth potential, we took the time to research the audience profile, creating a pen portrait and supporting mood board of fonts and cultural cues to ensure the visual tone hits all the right notes.

Solution

The result is a brand architecture that defines the essence of the drink and re-enforces its affordable quality. Considered touches, including subtle foiling and traditional illustration, which work together to boost character, authenticity and heritage values.

TIMESCALE
2 WEEKS

SMALL BATCH GIN Co.

Challenge

Manchester Drinks had identified a clear demand for a quality gin liqueur range at an affordable price. Its team knew that, for a gin brand to succeed in the challenging discount retail sector, the gin label design needed to articulate authenticity to establish trust with shoppers.

Our approach to this gin label design project

Keen to help Manchester Drinks harness the growth potential, our packaging design agency UK took the time to conduct a brief category audit. This translated into a key visual that informed our creative execution, ensuring it leveraged cultural cues to deliver a visual tone that hit all the right notes.

Result

The result is a creative brand architecture that defines the essence of the drink and reinforces its affordable quality. Considered touches, including a gin label design that encompasses subtle foiling and traditional illustration, work together to communicate authenticity and quality. Looking for gin label design that really stands out? with a packaging design agency UK that knows a thing or two about drinks branding design.

TIMESCALE
1-2 WEEKS

Dunnes Stores

Cook at Home

Challenge

Impressed with our experience in retailer own label packaging design, the team at Dunnes Stores chose Brand Britain to work with them on a selection of projects, beginning with a repositioning and expansion of their ‘Let’s Cook’ range. The challenge here was to transform shopper perceptions around home-cooking solutions.

Our approach to this own label packaging design project

Our packaging design agency began this project with a deep dive into the insight supplied and from this, our single-minded objective was clear: when a shopper thinks ‘meals’, they think ‘Dunnes’.

Result

The packaging formats used create a window on the quality of the products inside. Together with the clean, new architecture and fresh, modern colour palette, the result is own label packaging design that delivers on stand out and ease of navigation.

TIMESCALE
5 WEEKS

Case Study 1.

Hasbro Games.

Hasbro Games

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TIMESCALE
3 WEEKS

Work.

About.

Services.

Contact.

News & Views.

Contact:

Brand Britain

54b The Old Pottery
Fulneck
Pudsey, Leeds
LS28 8NT
United Kingdom

General Enquiries

+44 (0) 113 2854595
team@brandbritain.co.uk

The Home Of Design In Yorkshire

Terms & Conditions
  • Client:Manchester Drinks
  • Contact:Leighton Steggles
  • Project:Cook At Home, Ready Meals Rebrand