Shopper Activation

For Over 30 Years

WE CONTINUE TO CHOOSE BRAND BRITAIN TO DELIVER OUR KEY SHOPPER ACTIVATION PROJECTS.
THEY DELIVER FANTASTIC RESULTS WITHIN EXTREMELY TIGHT DEADLINES AND THEIR FLEXIBIITY, WILLINGNESS TO STRETCH BEYOND THE ORDINARY AND QUALITY OF WORK IS HUGELY APPRECIATED.
  • Client:Nestlé Cereal Partners

Shopper Activation

For Over 30 Years

WE CONTINUE TO CHOOSE BRAND BRITAIN TO DELIVER OUR KEY SHOPPER ACTIVATION PROJECTS.
THEY DELIVER FANTASTIC RESULTS WITHIN EXTREMELY TIGHT DEADLINES AND THEIR FLEXIBIITY, WILLINGNESS TO STRETCH BEYOND THE ORDINARY AND QUALITY OF WORK IS HUGELY APPRECIATED.
  • Client:Nestlé Cereal Partners

Shopper Activation

For Over 30 Years

WE CONTINUE TO CHOOSE BRAND BRITAIN TO DELIVER OUR KEY SHOPPER ACTIVATION PROJECTS.
THEY DELIVER FANTASTIC RESULTS WITHIN EXTREMELY TIGHT DEADLINES AND THEIR FLEXIBIITY, WILLINGNESS TO STRETCH BEYOND THE ORDINARY AND QUALITY OF WORK IS HUGELY APPRECIATED.

We Create Develop Evolve

Brand Britain is a Leeds branding agency that works closely with the shopper activation teams at some of the world’s biggest fast-moving consumer goods (FMCG) brands. We help them leverage shopper behaviour insight by translating customer understanding into targeted shopper activation campaigns that positively impact shopper experiences so as to ultimately increase sales.
Read More.

Nestlé
Veganuary

Challenge

Effective seasonal campaigns are all about making sure that initiatives land on time and leverage the opportunity. Cereal Partners Worldwide (CPW) Leeds branding studio with a pressing challenge: One of its key retail partners had offered CPW a significant tactical shopper marketing opportunity, which needed to be fulfilled at warp speed.

Our approach to this tactical shopper marketing project

Having been given the opportunity at very short notice, CPW had only a matter of weeks to turn it around ready for the January roll out. Naturally, we rose to the challenge CPW gave us. Producing the initial key visual in just a day, we worked fast to create a suite of printed media and digital activation assets.

Case Study 2.

Nestlé
Veganuary Animation

Case Study 2.

Nestlé
Veganuary

Although we were working within an incredibly tight turnaround window, our Leeds branding studio created, crafted and delivered a full shopper activation toolkit, including social media animations, online banners and OOH digital advertising graphics to drive consistent awareness at home, in-store and online. The results, according to evidence provided by CPW and its retail partner, were highly engaged shoppers and a very successful campaign.

Looking for a shopper activation campaign that gets results? Get in touch with a reactive Leeds branding studio that delivers outcomes.

Nestlé
Veganuary

Nestlé
Veganuary Animation

Challenge

Effective seasonal campaigns are all about making sure that initiatives land on time and leverage the opportunity. Cereal Partners Worldwide (CPW) Leeds branding studio with a pressing challenge: One of its key retail partners had offered CPW a significant tactical shopper marketing opportunity, which needed to be fulfilled at warp speed.

Our approach to this tactical shopper marketing project

Having been given the opportunity at very short notice, CPW had only a matter of weeks to turn it around ready for the January roll out. Naturally, we rose to the challenge CPW gave us. Producing the initial key visual in just a day, we worked fast to create a suite of printed media and digital activation assets.

Nestlé
Veganuary Animation

Nestlé
Veganuary

Although we were working within an incredibly tight turnaround window, our Leeds branding studio created, crafted and delivered a full shopper activation toolkit, including social media animations, online banners and OOH digital advertising graphics to drive consistent awareness at home, in-store and online. The results, according to evidence provided by CPW and its retail partner, were highly engaged shoppers and a very successful campaign.

Looking for a shopper activation campaign that gets results? Get in touch with a reactive Leeds branding studio that delivers outcomes.

Other Projects

Co-Op

Make It Your Own

The challenge was this: how could the Co-op transcend its existing ready meal line-up to inspire shoppers to play a bigger role in meal preparation without the need to buy specialist ingredients or equipment?
Read Case Study

Shredded Wheat

Brand Development & Campaign

With several own-label offerings in the category that were far from home-grown, the challenge here was to help Cereal Partners shout about the 100% British wheat used in Shredded Wheat.
Read Case Study

Nestle Vegan
Online Animation

see more...

Golden Bear Toys
Curlimals FSDU

see more...

Nat Bears Cereal

Digital Launch

When Cereal Partners Worldwide (CPW) embarked on a global launch of its new NAT Bears cereal, they needed to boost brand awareness across multiple national territories.
Read Case Study

Fruit Shredded Wheat

Brand Campaign

When Nestlé Cereal Partners launched its range of fruit-filled Shredded Wheat, it needed to build on the popularity of the original with a shopper marketing campaign.
Read Case Study

Shredded Wheat

Press Advertising

The team at Shredded Wheat called on us to create a campaign of press advertising design, which falls under our end-to-end shopper marketing service. It needed to amplify Nestlé Cereal Partner’s commitment to only using British wheat and to highlight Shredded Wheat’s health-and-nutrition attributes. Crucially, it needed to do all of that on a very tight editorial deadline.
Read Case Study

Hasbro

Monopoly FSDU Junior

When Hasbro wanted to create global merchandising guidelines for its range of junior games, it needed to work with a team that understands the games brands in question, has worked on them across all iterations and knows how to create global merchandising guidelines for free-standing global display (FSDU) units designed to accommodate the multiple brands of one brand owner. That team was Brand Britain.
Read Case Study

Oat Cheerios
Key Visuals

see more...

P&G Gillette

Promo Activation

We were asked by a long-standing promotional collaborator to create an impactful retail display design for a major in-store promotion for one of the world’s biggest brands in the male grooming space: Gillette.
Read Case Study

Enjoy Breakfast
Your Way POS

see more...

Social Media Animation

Brand Identity

As part of our comprehensive online activation service for major brands, we’re equipped to design and produce motion graphics and social media animation for digital platforms and marketing channels.
Read Case Study

News & Views.

PACKAGING DESIGN NEWS AND USEFUL ARTICLES FOR BRAND OWNERS AND BRAND MANAGERS

We think it’s good to share. Whether you’re interest in best practice for food packaging design, the latest news for toy and game brands or simply want to read our latest packaging design news, you’ve come to the right place.

How creative packaging can play a part in the trend for experiential marketing?
Creative Packaging

The reach of technology has grown so far that an almost seamless mix with reality has been created. There are warnings that both the social skills and health of children...

Read More.
Planning to expand? Consider a fresh take with a new design agency.
Planning To Expand Image

When adding a product to an established range it may pay to look a bit further from home to bring an added dynamic to your food branding. An outside design...

Read More.
Protect your product with a distinctive brand design
Protect Your Product Image

One issue with creating a distinctive and successful brand design is that recognition too often is met by copycat designs. Despite all the hard work, innovative thinking and investment behind...

Read More.
Know your market: Research is the key to strategic brand design
Know Your Market Image

When launching or designing a new product how can you guarantee your brand will stand out from the competition? Knowing what else is on the market, and how those brands...

Read More.
How a more nimble Design Agency can help to Reinvigorate your Brand’s Market Presence
Brand Strategy Image

Adapting to changing shopper trends and ensuring relevance in your category is essential to brand development and longevity, so when the time is ripe for change, be ready to act....

Read More.
Keep it simple with a clear brief for your brand design
Keep It Simple Image

A brief is a vital part of the communication process between a client and design agency. A decent brief allows you to get the results you want quickly and within...

Read More.
Visualise a plastic-free product that is fit for the future
Plastic Free Image

Momentum is rapidly gathering in the campaign to tackle the problem of plastic waste, with serious commitments being made to take steps towards a future free of plastic packaging.

Read More.
What role do ethics play in a brand’s success?
Brand Ethics Image

Transparency, sustainability and social responsibility: ideals that are becoming more than a byword for good practice but a necessity for good business. How important though are ethics to a brand’s...

Read More.

Contact.

TALK TO US ABOUT YOUR NEXT BRAND DEVELOPMENT OR PACKAGING DESIGN PROJECT

Whatever the brand marketing project, talk to us. If you’re already working with another agency but just want a second set of eyes on a project, talk to us.

Whether you’re looking for some early stage thinking or a full rebrand across multiple SKUs,
talk to us.

If you’d like to talk to us about packaging design and branding we’re all ears!

Brand Britain

54b The Old Pottery
Fulneck
Pudsey, Leeds
LS28 8NT
United Kingdom

General Enquiries

+44 (0) 113 2854595
team@brandbritain.co.uk

+44 (0) 113 2854595

Services.

END-TO-END BRAND SUPPORT SERVICES

When you work with Brand Britain, you’ll find a host of additional brand support services at your fingertips, ready to deploy to support the growth of your brand. By blending extensive in-house expertise with a range of specialist brand support services supplied by our trusted strategic partners, we can help with everything you’ll ever need to supercharge your brand:

BRAND

·      New product development (NPD) design – from concept sketches to 3D visualisation
·      Consumer preference testing and research
·      Brand mark design
·      Packaging design
·      Range stretches, special editions and seasonal variants
·      3D renders
·      Retailer presentations
·      Brand guideline creation
·      Illustration

Content

·      Sizzle reels and promotional videos
·      Motion graphics
·      Copywriting (including brand naming, product descriptors, social content and optimised articles)
·      Digital asset creation
·      Front-end website design

Online and in-store brand activation and fixture design

·      Planograms
·      Category space exploration visuals
·      Destination design
·      Shopper marketing campaign asset design
·      Point-of-sale (POS) design and artwork
·      Online advertising design
·      Activation toolkits
·      Advertising design for printed media

About.

WELCOME TO THE HOME OF PACKAGING DESIGN IN YORKSHIRE

We’re a brand design agency in Leeds, and we’re proud of our roots.

The last 20 years has seen us design packaging, shopper marketing campaigns and category design solutions for some of the biggest food brands, games brands, drinks brands and retailers in the UK.

FMCG BRAND DESIGN AGENCY LEEDS

We provide strategic design services to established, growing and emerging fast-moving consumer goods (FMCG) brands. If you’d like to chat to us about growing your brand. In the meantime, we hope you enjoy perusing our shop window of product packaging design in Yorkshire, food branding, point of sale (POS) and new product development (NPD).

Who are we and what do we know about growing FMCG Brands?

We’re a creative agency that believes experience is worth a lot – especially when it comes to increasing brand equity. Whether we’re unlocking latent value and re-building a once great brand, brick by brick or working with an innovation team to develop and launch something completely new we draw from genuine experience to deliver outstanding results.

Brand development, creative packaging and in-store marketing is what we do

We’re not an ‘all things to all men’ type of brand design agency. We know where our strengths are, we like to stay focussed. We know about packaging design and how to articulate brand attributes effectively. We understand that a clear strategy and clear communication means making a deeper connection with consumers.

We know how to create stand-out on the shelf. We know how to optimise shopper journeys and ensure products are seen, understood and taken home. And, we know about brand narrative and how to tell your story, coherently at every touch point, through engaging fixture design, POS and in-store advertising.

Some of the other services offered here at Brand Britain:

Brand Design
Packaging Design
POS
Advertising
Brand positioning audits
Brand strategy
Shopper marketing and acquisition campaigns
NPD concepts
Design input integral to packaging innovation work streams.
Creative copy and brand ‘story telling’

Jurassic World

Challenge

When Nestlé Cereal Partners came together with Universal Pictures – one of the world’s biggest film producers – to work on one of the world’s biggest film franchises, it needed some heavyweight agency design support for in-store and online brand activation on a huge promotional campaign for Jurassic World Dominion.

Our approach to this major in-store and online brand activation project

As far as licences go, Jurassic World is up there with the biggest. As with any major licensed range, we started by getting our teeth into the detailed brand guidelines supplied and gaining a real feel for the visual tone and atmosphere of the film.

Result

We created a full range of visually exciting point-of-sale (POS) assets, tailored to each of the ‘big four’ supermarkets. From the shipper concepts, aisle fins and magazine ads to a campaign of impactful online banners across retailer online platforms and social channels, we ensured every step of the shopper journey was meteoric.

TIMESCALE
2 WEEKS

Crayola
Back To School

Crayola Back To School

Challenge

One of Nestlé’s biggest initiatives in recent years was its ‘Back to School’ campaign, in which it collaborated with Crayola. We were asked to create a tactical shopper marketing campaign, successfully bringing together two iconic brands (with entirely different propositions) in a way that fired the imagination of adults and children alike and encouraged everyone to get involved in the fantastic competition being promoted.

Creative Approach

Utilising a templated key visual from Nestlé’s global brand team, Brand Britain dialled up the fun and creativity, producing a high-impact tactical shopper marketing campaign that was rolled out across multiple touchpoints. The result was a colourful, impactful and engaging campaign that really sparked the imagination of shoppers and generated a significant shopper response.

TIMESCALE
2 WEEKS

Bring On The Cheer!

Challenge

The key challenge here was to deliver activation creative that highlighted Cereal Partners Worldwide’s (CPW) support of British athletics and drove participation in the competition by raising awareness of the fantastic prize on offer.

Our approach to this shopper activation project

Our role throughout the project was to design the win mechanic on packs and lead the roll out of all the artwork onto numerous in-store and online touchpoints.

Solution

The shopper activation graphics created in our design studio Leeds were rolled out over numerous assets, including a unique ‘theatre pallet’ in Sainsbury’s, which had an unmissable presence and led to an exceptional level of shopper participation, giving the BPA, CPW and Brand Britain something to really cheer about!

TIMESCALE
2 WEEKS

NESTLé

Nesquick Bananas

Challenge

Nestlé Cereal Partners, was given the opportunity by a major retail partner to win a significant promotional budget to support an exclusive launch of its new Nesquik cereal: Chocolate and Banana Pillows. It would be pitching its brand campaign concept against major competitor brands, so its team knew that only the best creative execution would stand a chance of getting chosen.

Our approach to this shopper marketing project

The creative team at Brand Britain knew this needed a concept that would knock Asda’s socks off with its stand out and ingenuity, ensuring Nesquik’s distinctive brand assets were amplified to the max.

TIMESCALE
2 WEEKS

NESTLé

Nesquick Bananas

Result

When it comes to shopper marketing, we’re truly end to end. That means developing and crafting creative assets that will drive positive shopper journeys and amplify a brand’s proposition at every touchpoint. Here, we created a suite of brand campaign concepts across in-store, digital and out of home (OOH), including a mould-breaking 3D, 48-sheet billboard that featured extruded palm trees and a pack, with backing light for an illuminating impact. The result was very fruitful in terms of awareness! Looking to launch an impactful brand campaign?Get In Touch with a shopper marketing agency Leeds that knows how to deliver.

Case Study 1.

Hasbro Games.

Hasbro Games

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TIMESCALE
3 WEEKS

Work.

About.

Services.

Contact.

News & Views.

Contact:

Brand Britain

54b The Old Pottery
Fulneck
Pudsey, Leeds
LS28 8NT
United Kingdom

General Enquiries

+44 (0) 113 2854595
team@brandbritain.co.uk

The Home Of Design In Yorkshire

Terms & Conditions
  • Client:Manchester Drinks
  • Contact:Leighton Steggles
  • Project:Cook At Home, Ready Meals Rebrand