Enjoy Breakfast Your Way
Business Areas
Shopper Activation
Client
Nestlé
CHEERIOS, SHREDDIES AND NESCAFÉ CAMPAIGN POINT-OF-SALE DESIGN
Challenge
‘Enjoy Breakfast Your Way’ was a strategic partnership campaign between Cereal Partners Worldwide (CPW), Nestlé’s coffee brands and FareShare (the UK’s national network of charitable food redistributors). Time was not on Nestlé’s side, and we were asked to design a campaign that would communicate the ‘big idea’ and help meet a deadline with an extremely tight turnaround from its key retail partner.
Our approach to this point-of-sale design project
Having set the direction of travel with an effective key visual, we project managed the roll out of the entire initiative, creating visual assets for every touchpoint.
Result
With a combination of static assets and eye-catching media animation, we significantly boosted on-site and off-site awareness, leading to 2.7 million shopper exposures. Enough said!
Does your brand need to communicate a big idea in a small amount of time? Get in touch with a design agency Leeds that knows how to act fast and get results.
