Toy & Game Branding
For Over 30 Years
WE’VE WORKED ALONGSIDE THE TEAM AT BRAND BRITAIN FOR OVER THREE DECADES NOW. THEY’RE ONE OF OUR Key CREATIVE PARTNERS AND BRAND GUARDIANS – WE CAN ALWAYS TRUST THEM TO DELIVER.
- Client:
Toy & Game Branding
For Over 30 Years
WE’VE WORKED ALONGSIDE THE TEAM AT BRAND BRITAIN FOR OVER THREE DECADES NOW. THEY’RE ONE OF OUR Key CREATIVE PARTNERS AND BRAND GUARDIANS – WE CAN ALWAYS TRUST THEM TO DELIVER.
- Client:
Toy & Game Branding
For Over 30 Years
WE’VE WORKED ALONGSIDE THE TEAM AT BRAND BRITAIN FOR OVER THREE DECADES NOW. THEY’RE ONE OF OUR Key
CREATIVE PARTNERS AND BRAND GUARDIANS – WE CAN ALWAYS TRUST THEM TO DELIVER.
CREATIVE PARTNERS AND BRAND GUARDIANS – WE CAN ALWAYS TRUST THEM TO DELIVER.
We Create Develop Evolve
An effective brand and packaging design agency in Leeds and we’re
proud of our roots. The last 20 years has seen us design packaging,
shopper marketing campaigns and category design solutions for
some of the biggest food brands, games brands, drinks brands and
retailers in the UK.
Read More.Hasbro Games.
Monopoly. Rhode Island. USA
Challenge
When you’re lucky enough to work with a master brand as big and successful as Monopoly, the challenge is always to protect its valuable brand equity as more and more variants and special editions are added to the range.
Approach
Whether we’re handling a brand extension such as Monopoly Sore Losers or a licensed property partnership such as Monopoly Star Wars, our team stays focused on upholding the integrity and spirit of the parent brand; this is something we’re well placed to do, our long-standing relationship with Hasbro means we speak fluent ‘Monopoly’.
Result
For Hasbro, all of this means leveraging the power of the Monopoly brand and growing into additional age categories, all whilst maintaining consistency and the player experience across the variants.
TIMESCALE
2 WEEKS
Case Study 2.
Hasbro Games.
Pac-Man, Rhode Island, USA
Case Study 2.
Hasbro Games.
Crazy Cat Lady Edition, Rhode Island, USA
Case Study 2.
Hasbro Games.
Star Wars Edition, Rhode Island, USA
Hasbro Games.
Monopoly. Rhode Island. USA
Challenge
When you’re lucky enough to work with a master brand as big and successful as Monopoly, the challenge is always to protect its valuable brand equity as more and more variants and special editions are added to the range.
TIMESCALE
2 WEEKS
Hasbro Games.
Approach
Whether we’re handling a brand extension such as Monopoly Sore Losers or a licensed property partnership such as Monopoly Star Wars, our team stays focused on upholding the integrity and spirit of the parent brand; this is something we’re well placed to do, our long-standing relationship with Hasbro means we speak fluent ‘Monopoly’.
Pac-Man, Rhode Island, USA
Hasbro Games.
Result
For Hasbro, all of this means leveraging the power of the Monopoly brand and growing into additional age categories, all whilst maintaining consistency and the player experience across the variants.
Crazy Cat Lazy Edition, Rhode Island, USA
Hasbro Games.
Star Wars Edition, Rhode Island, USA
Foxmind
Match Madness
Challenge
Fox Mind felt that Match Madness was looking tired and didn’t communicate the fast-paced fun or the observational skill required. They challenged us to completely refresh the game brand design.
Approach and Result
We deconstructed the game brand design and rebuilt its architecture, starting with a new brand logo that better conveyed the 3D element of the game.
The end result was a bright, new game brand design featuring a modern illustration style, high-quality 3D product renders to boost visual impact.
Other Projects
Spin Master
Classic Games
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Read Case Study
Ravensburger
Last One Laughing
When Ravensburger secured the rights to launch a board game version of Amazon Prime Video’s smash US gameshow LOL: Last One Laughing into the German market, it needed a design that would travel well and speak the right visual language.
Read Case StudyHasbro Games
Clue Sizzle Video
see more...
Harry Potter
3D Structural Renders
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HASBRO Games
Jenga - Super Mario
The challenge set to our creative brand agency was to help the Hasbro team create dynamic game packaging design for their Jenga and Super Mario collaboration.
Read Case Study
HASBRO Games
Sorry Spin
Sorry! is a huge game in the US, and we were up for the challenge when Hasbro entrusted us to design the Sorry! Spin edition. The brief was to create an impactful game design that clearly expressed the excitement of the gameplay.
Read Case Study
HASBRO
Minion Pods NPD
The challenge set by the Hasbro team was to work closely with them to secure licensing rights with Disney and develop games formats that would be loved by Minions fans around the world. To do this, we needed to work on the game brand development before the Minions film was released, even prior to the official assets being made available.
Read Case Study
Golden Bear Toys
Farty Freddie
Our client Golden Bear was still the very early stages of developing a brilliant new game when its team came to us for help with the game NPD design. The challenge we were set was to create the Farty Freddie brand long before any physical assets were available to work from, which meant thinking like product developers and packaging designers.
Read Case StudyGame Of Life
see more...
Scrabble
Character Illustrations
Our illustrators have years of experience in characterisation. They’re skilled in every aspect, from the more traditional visualisation and sketches to fully polished 3D illustration assets for use in a variety of channels, including packaging, gameplay assets, promotional material, merchandising units and social media platforms.
Character Development
Wizzoo Balance Bikes
Brand Identity
When you develop a new range of wooden balance bikes and accessories and then need to build a brand from scratch to clearly communicate the brand experience that awaits, what do you do? You enlist the help of a brand design agency that’s a ‘wizz’ when it comes to fun and leisure brand design.
