Business Areas
Client
UNAPOLOGETICALLY GOOD PACKAGING AND BOARD DESIGN FOR HASBRO
Challenge
Sorry! is a huge game in the US, and we were up for the challenge when Hasbro entrusted us to design the Sorry! Spin edition. The brief was to create an impactful game design that clearly expressed the excitement of the gameplay.
Approach
The twists and turns never end in this fun game, and that’s something we wanted to bring to life in the creative execution by combining an energised overarching brand mark and fun central characters.
Result
With the visual impact amped up, this packaging design – created by our experienced branding studio Leeds – intensifies the sense of pace and excitement and maximises the impact on shelf.
Looking to bring your packaging and board design to life? Get in touch