Know Your Market Image

When launching or designing a new product how can you guarantee your brand will stand out from the competition? 

Knowing what else is on the market, and how those brands are positioning themselves, is essential to drawing up a strategic brand design.

Only with a full understanding of what other products are out there – and what sells well – can you begin to formulate a strategic brand design that will make it part of that niche, but also allow your product to stand out. 

At Brand Britain we know that a key component in branding success is conducting a thorough category audit ahead of taking any decisions on brand design.  

Using an analytical approach from the start will lay the foundations for a strategic brand design that will benefit the launch of a product, or the redesign of an existing one.  

Map out a recipe for success

A thorough category audit will help both the design agency and brand owner know what designs work well in rival brands – and what has met with less success.  

Taking the time to do this will also identify any gaps in the market, that could be targeted by a strategic brand design.

Finding a need and filling it is an inherent part of branding success and a category audit is essential to this, rather than looking at a pre-existing design idea with no clear strategy mapped out. 

A category audit will also identify trends and the possibility that conforming to consumer ideas about how a product should look, could actually help its success. Likewise, it will identify any need to revitalise a category with an innovative design aiming for maximum impact.

A strategic brand design needs to consider all aspects of the marketplace. If uniformity is important to consumer tastes the design process can look at how to adapt this. There needs to be an understanding of why a particular approach has worked in the past and what aspect of the design appealed to customers.

Is it time for a change? 

Yet a category audit is also a great opportunity to consider whether there are benefits to be had from disrupting a time-tested visual for specific packaging design.

A different, stand-out approach could be exactly what the customer is looking for. 

Knowing what products will be competing alongside yours and what emotive signals they send to customers is the best way to pull together a strategic brand design.

While a key part of packaging design is to stand out, there are retail norms that consumers value and times when packaging design needs to accommodate the environment it will operate in.  

For branding that will catch the eye of customers new and old, a category audit is a must to inform a strategic brand design that covers all corners.

Make sure your next step is an informed one, contact Brand Britain to discuss strategic brand design.

News & Views.

PACKAGING DESIGN NEWS AND USEFUL ARTICLES FOR BRAND OWNERS AND BRAND MANAGERS

We think it’s good to share. Whether you’re interest in best practice for food packaging design, the latest news for toy and game brands or simply want to read our latest packaging design news, you’ve come to the right place.

How creative packaging can play a part in the trend for experiential marketing?
Creative Packaging

The reach of technology has grown so far that an almost seamless mix with reality has been created. There are warnings that both the social skills and health of children...

Read More.
Planning to expand? Consider a fresh take with a new design agency.
Planning To Expand Image

When adding a product to an established range it may pay to look a bit further from home to bring an added dynamic to your food branding. An outside design...

Read More.
Protect your product with a distinctive brand design
Protect Your Product Image

One issue with creating a distinctive and successful brand design is that recognition too often is met by copycat designs. Despite all the hard work, innovative thinking and investment behind...

Read More.
Know your market: Research is the key to strategic brand design
Know Your Market Image

When launching or designing a new product how can you guarantee your brand will stand out from the competition? Knowing what else is on the market, and how those brands...

Read More.
How a more nimble Design Agency can help to Reinvigorate your Brand’s Market Presence
Brand Strategy Image

Adapting to changing shopper trends and ensuring relevance in your category is essential to brand development and longevity, so when the time is ripe for change, be ready to act....

Read More.
Keep it simple with a clear brief for your brand design
Keep It Simple Image

A brief is a vital part of the communication process between a client and design agency. A decent brief allows you to get the results you want quickly and within...

Read More.
Visualise a plastic-free product that is fit for the future
Plastic Free Image

Momentum is rapidly gathering in the campaign to tackle the problem of plastic waste, with serious commitments being made to take steps towards a future free of plastic packaging.

Read More.
What role do ethics play in a brand’s success?
Brand Ethics Image

Transparency, sustainability and social responsibility: ideals that are becoming more than a byword for good practice but a necessity for good business. How important though are ethics to a brand’s...

Read More.

News & Views.

PACKAGING DESIGN NEWS AND USEFUL ARTICLES FOR BRAND OWNERS AND BRAND MANAGERS

We think it’s good to share. Whether you’re interest in best practice for food packaging design, the latest news for toy and game brands or simply want to read our latest packaging design news, you’ve come to the right place.

How creative packaging can play a part in the trend for experiential marketing?
Creative Packaging

The reach of technology has grown so far that an almost seamless mix with reality has been created. There are warnings that both the social skills and health of children...

Read More.
Planning to expand? Consider a fresh take with a new design agency.
Planning To Expand Image

When adding a product to an established range it may pay to look a bit further from home to bring an added dynamic to your food branding. An outside design...

Read More.
Protect your product with a distinctive brand design
Protect Your Product Image

One issue with creating a distinctive and successful brand design is that recognition too often is met by copycat designs. Despite all the hard work, innovative thinking and investment behind...

Read More.
Know your market: Research is the key to strategic brand design
Know Your Market Image

When launching or designing a new product how can you guarantee your brand will stand out from the competition? Knowing what else is on the market, and how those brands...

Read More.
How a more nimble Design Agency can help to Reinvigorate your Brand’s Market Presence
Brand Strategy Image

Adapting to changing shopper trends and ensuring relevance in your category is essential to brand development and longevity, so when the time is ripe for change, be ready to act....

Read More.
Keep it simple with a clear brief for your brand design
Keep It Simple Image

A brief is a vital part of the communication process between a client and design agency. A decent brief allows you to get the results you want quickly and within...

Read More.
Visualise a plastic-free product that is fit for the future
Plastic Free Image

Momentum is rapidly gathering in the campaign to tackle the problem of plastic waste, with serious commitments being made to take steps towards a future free of plastic packaging.

Read More.
What role do ethics play in a brand’s success?
Brand Ethics Image

Transparency, sustainability and social responsibility: ideals that are becoming more than a byword for good practice but a necessity for good business. How important though are ethics to a brand’s...

Read More.

News & Views.

PACKAGING DESIGN NEWS AND USEFUL ARTICLES FOR BRAND OWNERS AND BRAND MANAGERS

We think it’s good to share. Whether you’re interest in best practice for food packaging design, the latest news for toy and game brands or simply want to read our latest packaging design news, you’ve come to the right place.

How creative packaging can play a part in the trend for experiential marketing?
Creative Packaging

The reach of technology has grown so far that an almost seamless mix with reality has been created. There are warnings that both the social skills and health of children...

Read More.
Planning to expand? Consider a fresh take with a new design agency.
Planning To Expand Image

When adding a product to an established range it may pay to look a bit further from home to bring an added dynamic to your food branding. An outside design...

Read More.
Protect your product with a distinctive brand design
Protect Your Product Image

One issue with creating a distinctive and successful brand design is that recognition too often is met by copycat designs. Despite all the hard work, innovative thinking and investment behind...

Read More.
Know your market: Research is the key to strategic brand design
Know Your Market Image

When launching or designing a new product how can you guarantee your brand will stand out from the competition? Knowing what else is on the market, and how those brands...

Read More.
How a more nimble Design Agency can help to Reinvigorate your Brand’s Market Presence
Brand Strategy Image

Adapting to changing shopper trends and ensuring relevance in your category is essential to brand development and longevity, so when the time is ripe for change, be ready to act....

Read More.
Keep it simple with a clear brief for your brand design
Keep It Simple Image

A brief is a vital part of the communication process between a client and design agency. A decent brief allows you to get the results you want quickly and within...

Read More.
Visualise a plastic-free product that is fit for the future
Plastic Free Image

Momentum is rapidly gathering in the campaign to tackle the problem of plastic waste, with serious commitments being made to take steps towards a future free of plastic packaging.

Read More.
What role do ethics play in a brand’s success?
Brand Ethics Image

Transparency, sustainability and social responsibility: ideals that are becoming more than a byword for good practice but a necessity for good business. How important though are ethics to a brand’s...

Read More.

Contact.

TALK TO US ABOUT YOUR NEXT BRAND DEVELOPMENT OR PACKAGING DESIGN PROJECT

Whatever the brand marketing project, talk to us. If you’re already working with another agency but just want a second set of eyes on a project, talk to us.

Whether you’re looking for some early stage thinking or a full rebrand across multiple SKUs,
talk to us.

If you’d like to talk to us about packaging design and branding we’re all ears!

Brand Britain

54b The Old Pottery
Fulneck
Pudsey, Leeds
LS28 8NT
United Kingdom

General Enquiries

+44 (0) 113 2854595
team@brandbritain.co.uk

+44 (0) 113 2854595

Contact.

TALK TO US ABOUT YOUR NEXT BRAND DEVELOPMENT OR PACKAGING DESIGN PROJECT

Whatever the brand marketing project, talk to us. If you’re already working with another agency but just want a second set of eyes on a project, talk to us.

Whether you’re looking for some early stage thinking or a full rebrand across multiple SKUs,
talk to us.

If you’d like to talk to us about packaging design and branding we’re all ears!

Brand Britain

54b The Old Pottery
Fulneck
Pudsey, Leeds
LS28 8NT
United Kingdom

General Enquiries

+44 (0) 113 2854595
team@brandbritain.co.uk

+44 (0) 113 2854595

Contact.

TALK TO US ABOUT YOUR NEXT BRAND DEVELOPMENT OR PACKAGING DESIGN PROJECT

Whatever the brand marketing project, talk to us. If you’re already working with another agency but just want a second set of eyes on a project, talk to us.

Whether you’re looking for some early stage thinking or a full rebrand across multiple SKUs,
talk to us.

If you’d like to talk to us about packaging design and branding we’re all ears!

Brand Britain

54b The Old Pottery
Fulneck
Pudsey, Leeds
LS28 8NT
United Kingdom

General Enquiries

+44 (0) 113 2854595
team@brandbritain.co.uk

+44 (0) 113 2854595

Services.

END-TO-END BRAND SUPPORT SERVICES

When you work with Brand Britain, you’ll find a host of additional brand support services at your fingertips, ready to deploy to support the growth of your brand. By blending extensive in-house expertise with a range of specialist brand support services supplied by our trusted strategic partners, we can help with everything you’ll ever need to supercharge your brand:

BRAND

·      New product development (NPD) design – from concept sketches to 3D visualisation
·      Consumer preference testing and research
·      Brand mark design
·      Packaging design
·      Range stretches, special editions and seasonal variants
·      3D renders
·      Retailer presentations
·      Brand guideline creation
·      Illustration

Content

·      Sizzle reels and promotional videos
·      Motion graphics
·      Copywriting (including brand naming, product descriptors, social content and optimised articles)
·      Digital asset creation
·      Front-end website design

Online and in-store brand activation and fixture design

·      Planograms
·      Category space exploration visuals
·      Destination design
·      Shopper marketing campaign asset design
·      Point-of-sale (POS) design and artwork
·      Online advertising design
·      Activation toolkits
·      Advertising design for printed media

Services.

END-TO-END BRAND SUPPORT SERVICES

When you work with Brand Britain, you’ll find a host of additional brand support services at your fingertips, ready to deploy to support the growth of your brand. By blending extensive in-house expertise with a range of specialist brand support services supplied by our trusted strategic partners, we can help with everything you’ll ever need to supercharge your brand:

BRAND

·      New product development (NPD) design – from concept sketches to 3D visualisation
·      Consumer preference testing and research
·      Brand mark design
·      Packaging design
·      Range stretches, special editions and seasonal variants
·      3D renders
·      Retailer presentations
·      Brand guideline creation
·      Illustration

Content

·      Sizzle reels and promotional videos
·      Motion graphics
·      Copywriting (including brand naming, product descriptors, social content and optimised articles)
·      Digital asset creation
·      Front-end website design

Online and in-store brand activation and fixture design

·      Planograms
·      Category space exploration visuals
·      Destination design
·      Shopper marketing campaign asset design
·      Point-of-sale (POS) design and artwork
·      Online advertising design
·      Activation toolkits
·      Advertising design for printed media

Services.

END-TO-END BRAND SUPPORT SERVICES

When you work with Brand Britain, you’ll find a host of additional brand support services at your fingertips, ready to deploy to support the growth of your brand. By blending extensive in-house expertise with a range of specialist brand support services supplied by our trusted strategic partners, we can help with everything you’ll ever need to supercharge your brand:

BRAND

·      New product development (NPD) design – from concept sketches to 3D visualisation
·      Consumer preference testing and research
·      Brand mark design
·      Packaging design
·      Range stretches, special editions and seasonal variants
·      3D renders
·      Retailer presentations
·      Brand guideline creation
·      Illustration

Content

·      Sizzle reels and promotional videos
·      Motion graphics
·      Copywriting (including brand naming, product descriptors, social content and optimised articles)
·      Digital asset creation
·      Front-end website design

Online and in-store brand activation and fixture design

·      Planograms
·      Category space exploration visuals
·      Destination design
·      Shopper marketing campaign asset design
·      Point-of-sale (POS) design and artwork
·      Online advertising design
·      Activation toolkits
·      Advertising design for printed media

About.

WELCOME TO THE HOME OF PACKAGING DESIGN IN YORKSHIRE

We’re a brand design agency in Leeds, and we’re proud of our roots.

The last 20 years has seen us design packaging, shopper marketing campaigns and category design solutions for some of the biggest food brands, games brands, drinks brands and retailers in the UK.

FMCG BRAND DESIGN AGENCY LEEDS

We provide strategic design services to established, growing and emerging fast-moving consumer goods (FMCG) brands. If you’d like to chat to us about growing your brand. In the meantime, we hope you enjoy perusing our shop window of product packaging design in Yorkshire, food branding, point of sale (POS) and new product development (NPD).

About.

WELCOME TO THE HOME OF PACKAGING DESIGN IN YORKSHIRE

We’re a brand design agency in Leeds, and we’re proud of our roots.

The last 20 years has seen us design packaging, shopper marketing campaigns and category design solutions for some of the biggest food brands, games brands, drinks brands and retailers in the UK.

FMCG BRAND DESIGN AGENCY LEEDS

We provide strategic design services to established, growing and emerging fast-moving consumer goods (FMCG) brands. If you’d like to chat to us about growing your brand. In the meantime, we hope you enjoy perusing our shop window of product packaging design in Yorkshire, food branding, point of sale (POS) and new product development (NPD).

About.

WELCOME TO THE HOME OF PACKAGING DESIGN IN YORKSHIRE

We’re a brand design agency in Leeds, and we’re proud of our roots.

The last 20 years has seen us design packaging, shopper marketing campaigns and category design solutions for some of the biggest food brands, games brands, drinks brands and retailers in the UK.

FMCG BRAND DESIGN AGENCY LEEDS

We provide strategic design services to established, growing and emerging fast-moving consumer goods (FMCG) brands. If you’d like to chat to us about growing your brand. In the meantime, we hope you enjoy perusing our shop window of product packaging design in Yorkshire, food branding, point of sale (POS) and new product development (NPD).

Case Study 1.

Hasbro Games.

Hasbro Games

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TIMESCALE
3 WEEKS

Work.

About.

Services.

Contact.

News & Views.

Contact:

Brand Britain

54b The Old Pottery
Fulneck
Pudsey, Leeds
LS28 8NT
United Kingdom

General Enquiries

+44 (0) 113 2854595
team@brandbritain.co.uk

The Home Of Design In Yorkshire

Terms & Conditions

Work.

About.

Services.

Contact.

News & Views.

Contact:

Brand Britain

54b The Old Pottery
Fulneck
Pudsey, Leeds
LS28 8NT
United Kingdom

General Enquiries

+44 (0) 113 2854595
team@brandbritain.co.uk

The Home Of Design In Yorkshire

Terms & Conditions

Work.

About.

Services.

Contact.

News & Views.

Contact:

Brand Britain

54b The Old Pottery
Fulneck
Pudsey, Leeds
LS28 8NT
United Kingdom

General Enquiries

+44 (0) 113 2854595
team@brandbritain.co.uk

The Home Of Design In Yorkshire

Terms & Conditions
  • Client:Manchester Drinks
  • Contact:Leighton Steggles
  • Project:Cook At Home, Ready Meals Rebrand