Business Areas
Client
GAME PACKAGING DESIGN UTILISING LICENSED ASSETS
Challenge
The challenge set to our creative brand agency was to help the Hasbro team create dynamic game packaging design for their Jenga and Super Mario collaboration.
Approach
Utilising licensed assets and raw production CAD files, not to mention the brand logo that our team created even before Brand Britain was born, we created an exciting product render to encapsulate the joy of Jenga.
Result
The finished graphical design system, which expands further across the back of pack, articulates the unique Super Mario-edition gameplay and clearly defines the fun that awaits when bringing together an iconic brand such as Jenga with a modern-day classic property such as Super Mario.
Looking for game packaging design that’s nothing short of super? Get in touch with a creative brand agency that’s ahead of the game.