SIZZLE REEL AND GAME BRAND DESIGN ASSETS FOR CLUE FROM HASBRO GAMES

Challenge

When Hasbro Games wanted to bring together two of its biggest brands – Clue and NERF – to launch an exciting new gaming proposition, it had its sights set on beginning with a significant internal launch to help to get its teams engaged with the new development. It needed a high-calibre brand design agency to make this happen, and it chose Brand Britain.

Approach

We worked closely with Hasbro’s brand teams to map out an entire brand launch plan, including the game brand design, gameplay creation, 3D renders, innovative packaging format design, and a suite of print and digital media assets. These were all launched internally along with producing an adrenalin-inducing sizzle reel, which we created to boost internal team buy-in and supercharge the success of the game when it hit the market.

Result

The launch was right on target; it got sales of the new game off with a bang and was one of Hasbro’s most successful new brand partnership initiatives to date. Boom!

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