Classic Games
Business Areas
Toys And Games
CLASSIC GAME DESIGN FOR SPIN MASTER
Challenge
When our long-standing client partner, Spin Master, was asked by Walmart to develop a retailer-exclusive range of classic games in partnership with them, they needed a game design agency that knew how to develop a family of packaging design that would really pop on shelf.
Approach
We started by developing individual overarching brand marks for each of these game cupboard favourites. Each identity maintains a coherent style whilst individual graphical elements boost differentiation and ease of selection. We then developed a range of dynamic game illustrations to sit loud and proud on pack and shout the fun from the shelf.
Outcome
The completed line-up is big and bold and visually amplifies the game play and the fun at every opportunity. When merchandised together in Walmart, the range brought visual excitement to the fixture and was a big hit with shoppers who loved the classics!
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