Farty Freddie
Business Areas
Toys And Games
Client
Golden Bear
GAME NPD DESIGN
Challenge
Our client Golden Bear was still in the very early stages of developing a brilliant new game when its team came to us for help with the game NPD design. The challenge we were set was to create the Farty Freddie brand long before any physical assets were available to work from, which meant thinking like product developers and packaging designers.
Approach
Before we even developed the packaging design and distinctive brand assets for Farty Freddie, our packaging design agency UK worked alongside Golden Bear to explore various formats and iterations to help maximise its success at launch.
Result
We knew that, to catch the eyes of parents and their children, Freddie needed to be the hero on pack. With decidedly cheeky undertones, we created a central character that was fun and just a little bit naughty, and we placed him loud and proud on pack!
Looking for game NPD design that’ll put the wind in your brand’s sails? Get in touch with the packaging design agency UK that always comes up trumps!
