GAME BRAND DEVELOPMENT

Challenge

The challenge set by the Hasbro team was to work closely with them to secure licensing rights with Disney and develop games formats that would be loved by Minions fans around the world. To do this, we needed to work on the game brand development before the Minions film was released, even prior to the official assets being made available.

Approach

We began by providing Hasbro with a range of pre-release concepts to clearly demonstrate Hasbro’s vision for bringing the characters into its Pods game format and gain buy-in from one of the world’s most protective licensors.

Result

The result was the creation of a bank of assets that married the Minions and Pods brands perfectly to create games concepts that were emotive, fun and true to the spirit of the franchise.

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