BRAND ACTIVATION FOR SHREDDED WHEAT’S BRAND EXTENSION, FRUIT WHEATS

Challenge

Having redesigned the Shredded Wheat packaging with their core agency, the brand team at Nestlé Cereal Partners launched a new sub-brand, Fruit Wheats, with two introductory flavour variants. They then engaged Brand Britain. The challenge was that they needed us to pick up the baton and accelerate their roll-out strategy as part of a major listings push across the ‘big four’ supermarkets.

Result

We began the brand activation process by creating a key visual to set the direction of travel for a series of in-store and online activations to be delivered in by our team. At launch, the activation touchpoints included the key visual, editorial design, on-site and off-site banners, social media, and in-store point-of-sale (POS) assets.

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