Shredded Wheat Press
Business Areas
Shopper Activation
SHREDDED WHEAT PRESS ADVERTISING DESIGN
Challenge
The team at Shredded Wheat called on us to create a campaign of press advertising design, which falls under our end-to-end shopper marketing service. It needed to amplify Nestlé Cereal Partner’s commitment to only using British wheat and to highlight Shredded Wheat’s health-and-nutrition attributes. Crucially, it needed to do all of that on a very tight editorial deadline.
Result
Our team at Brand Britain created a central ‘hero’ image, incorporating key cues to communicate the included natural ingredients and British farmed produce, and to put the pack front and centre of people’s minds to improve recall in-store.
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