Shredded Wheat
Business Areas
FMCG
BREAKFAST CEREAL PACKAGING DESIGN
Challenge
With several own-label offerings in the category that were far from home-grown, the challenge here was to help Cereal Partners shout about the 100% British wheat used in Shredded Wheat.
Approach
Our solution was to maintain familiarity and protect existing equity by bringing together well-established visual assets with bold Union Jack iconography.
Result
The result was a special-edition cereal packaging design (now in its second iteration) that stands proud in the morning goods category and confidently flies the flag for provenance and British quality. Great brand and packaging design from a great brand and packaging design agency.
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