GILLETTE RETAIL DISPLAY DESIGN

Challenge

We were asked by a long-standing promotional collaborator to create an impactful retail display design for a major in-store promotion for one of the world’s biggest brands in the male grooming space: Gillette.

The biggest challenge here was that there were very few brand assets to work with, so the team came to Brand Britain for help.

Result

After creating visual promotional assets from scratch, we brought the product and the offer together in an arresting merchandising unit, creating an eye-catching retail display design that engaged shoppers and maximised the take-up of the promotion on offer.

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