Old Mill Brewery
Business Areas
FMCG
HEAVEN-SENT BEER BRAND DESIGN
Challenge
When acclaimed independent brewery Old Mill came to us, it had a simple challenge: to help it launch a new beer brand with an exciting new look that would articulate its fascinating backstory.
Approach
Knowing how competitive the real ale space is, the team at our packaging design agency UK felt that, in order to stand out at the point of order and make choosing from the three variants on offer simple for the customer, our beer brand design needed to be ‘easy to see, easy to choose’.
Result
The result is a bold and eye-catching beer brand design built around the ‘Grilled Saint’ persona, which combines modern colour coding with optimised visual assets for maximum impact at the bar.
Looking to elevate your beer brand design? Get in touch with a packaging design agency UK that knows how to raise the bar.
