Qashai
Business Areas
FMCG
PACKAGING DESIGN FOR THE WORLD FOODS CATEGORY
Challenge
When the founder of Qashai – a fledgling company specialising in masala chai tea – approached Brand Britain, he wanted to build a brand from scratch and create a packaging design for the world foods category that would really stand out from other spiced teas in independent stores.
Approach
We began our packaging design agency process by conducting a brief category audit to evaluate competitors in the space. We then consulted with the client to immerse ourselves in his brand story, heritage and key points of difference. We then explored several design routes ranging from traditional to contemporary.
Result
The chosen design adopts a homemade/modern style with hand-drawn illustrations and cues to natural/organic ingredients. The packaging has distinctive assets that convey a warm and inviting feel and drive stand out within the world foods category.
Looking for packaging design for the world foods category? Get in touch with a packaging design agency that’s worlds apart.
