Frutina
Business Areas
FMCG
FRUIT SNACKING PACKAGING DESIGN
Challenge
Friends of Health had an oft-seen challenge: it has a great product, but its snacking packaging design wasn’t doing it justice.
Approach
When it came to snacking packaging design, we knew there was a lot of competition in the category. Grabbing shopper attention and building trust with a modern visual language was our number one priority.
Result
‘Simplify, simplify, simplify’ was our mantra here. In a highly competitive category, the final snacking packaging design really stands out, with a memorable illustration boosting food values and interplaying with a central character to give the range a real sense of fun.
Looking for packaging design ideas to take your snacking packaging design to the next level? Get in touch
