Classic Combinations
Business Areas
FMCG
CLASSIC COMBINATIONS PACKAGING DESIGN LEEDS
Challenge
When the team at Manchester Drinks saw a rise in demand for delicious ready-mixed gin-and-mixer combinations, they wanted to launch a range that would appeal to young adults looking for a fun and convenient way to enjoy their favourite spirit.
Approach
To ensure our creative solution would really mix it up in the category, we conducted a brief competitor audit to understand the category codes in play. Whilst retaining the familiar cues, we then turned things up a notch with an impactful and visually refreshing system.
Result
The final packaging design line-up is the perfect combination of modern iconography and bold colours to optimise standout in the ready-to-drink (RTD) category.
The result we served up is an eye-catching combination of distinctive assets and disruptive colourblocking designed to shake up the RTD category.
Looking to turn up the volume on your drinks packaging design? Get in touch
