Dunbai Slow-Cooked Meats
Business Areas
FMCG
MEAL SOLUTION PACKAGING DESIGN FOR DUNBAI
Challenge
When Dunbai wanted to drive sales of its range of ready-to-heat slow-cooked meats, it needed a packaging design agency that could deliver a fresh approach to its meal solution packaging design.
Our approach to this meal solution packaging design project
We drew from over 20 years of experience working with some of the world’s biggest meat brands to do a deep dive of the category, understand the trends, and get to grips with shopper behaviours and perceptions surrounding meat preparation.
Result
The brand architecture we developed set out to elevate communication of the eating experience, significantly boosting food values on pack to deliver a meal solution packaging design that’s a feast for the eyes.
Looking for mouth-watering meal solution packaging design result? Get in touch
