Rainbow Drops Rebrand
Business Areas
FMCG
ICONIC CONFECTIONERY BRAND REDESIGN
Challenge
When Swizzles Matlow wanted to reassert its much-loved brand Rainbow Drops, it needed a brand agency that knows how to handle a confectionery brand redesign with a lightness of touch and an understanding of working with distinctive brand assets, ensuring existing brand equity is protected at all costs.
Result
From our branding studio Leeds, we stripped the brand back to its roots and rebuilt it with a fresh, simplified design that optimises its core iconography. The result was a confectionery brand redesign with newfound modernity and relevance in the category.
Looking for a confectionery brand redesign to keep your brand relevant? Get in touch with a branding studio Leeds that offers a whole spectrum of branding services.
