Morrison's Ice Cream Range
Business Areas
FMCG
OWN LABEL PACKAGING DESIGN FOR MORRISONS
Challenge
When it came to a review of its own label packaging design, Morrisons needed clearer on-pack communication to drive the stand out of its ice lolly range and make it easier to shop.
Approach
In a category dominated by branded products, the creative team at our packaging design agency Leeds knew a brand-led approach to this own label packaging design project was required, and that meant conducting a full semiotic evaluation across the category.
Result
The final creative execution across the range introduced pattern and illustration interplaying with distinctive typography. This not only took the range away from the oft-seen formulaic approach to own label packaging design, but it also boosted differentiation, helping shoppers to select products at light speed.
Looking for own label packaging design that your shoppers will love? There’s no need to shop around; get in touch with a packaging design agency Leeds with bags of retail design experience.
