Morrisons Speciality Sauces
Business Areas
FMCG
MORRISONS OWN LABEL PACKAGING DESIGN
Challenge
As part of a store-wide design review of its own label packaging design strategy, Morrisons wanted to raise the bar with its range of speciality sauces.
Approach
As an experienced retail packaging solutions provider, after a brief audit of the category, we felt the bottle designs needed to have more personality to better connect with shoppers who have a taste for authenticity and powerful flavour.
Result
Putting flavour and attitude front and centre, we created a range of illustration-led label designs that really punched up in terms of attitude and made navigating products in the range easier for the shopper.
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