Small Batch Gin Company
Business Areas
FMCG
GIN LABEL DESIGN FOR MANCHESTER DRINKS
Challenge
Our client, Manchester Drinks, had identified a clear demand for a quality gin liqueur range at an affordable price. From the research and insight garnered, its team knew that, for a gin brand to succeed in the challenging discount retail sector, the gin label design needed to articulate authenticity to establish trust with shoppers, which meant working with a leading packaging design agency UK.
Our approach to this gin label design project
Being keen to help Manchester Drinks harness the growth potential, we took the time to conduct a brief category audit and construct a shopper persona. All this combined information was then translated into a key visual that informed our creative execution, ensuring it leveraged cultural cues to deliver a visual tone that hit all the right notes.
Result
The result is a creative brand architecture that defines the essence of the drink and reinforces its affordable quality. Considered touches, including a gin label design that encompasses subtle foiling and traditional illustration, work together to boost character and articulate authenticity and quality.
Looking for gin label design that really stands out? Get in touch with a packaging design agency UK that knows a thing or two about drinks branding design.
