Monopoly
Business Areas
Toys And Games
GAME PACKAGING DESIGN ACROSS THE MONOPOLY PORTFOLIO
Challenge
When you’re lucky enough to work with a master brand as big and successful as Monopoly, the challenge is always to protect its valuable brand equity as more and more variants and special editions are added to the range.
Approach
Whether we’re handling a brand extension such as Monopoly Sore Losers or a licensed property partnership such as Monopoly Star Wars, our team will fight hammer and tongs to always uphold the integrity and spirit of the parent brand; this is something we’re well placed to do, given we have a broad involvement across the range and have worked with Hasbro for so long that we speak fluent ‘Monopoly’.
Result
For Hasbro, all of this means leveraging the power of the Monopoly brand and growing into additional age categories, all whilst maintaining consistency and the player experience across the variants.
Looking for a game packaging design agency that knows how to stretch the commercial possibilities? Get in touch
