SNACK PACKAGING DESIGN FOR LISTER’S CRISPS

Challenge

Lister’s Crisps approached us back in 2022 with a single-minded objective: it needed a packaging design agency with bags of snack packaging design experience to take its home-grown crisp brand to the next level!

The challenge here was to maintain and protect the heritage associated with the Lister’s name whilst boosting brand relevance with a striking, modern new look.

Our approach to this snack packaging design project

We knew the success of this rebrand would rest firmly on its distinctive brand assets. We discussed the importance of the existing iconography with founders Tom and Laura Platt to help us understand the meaning and history embedded in them. Very early in the process, it became clear that the stag needed to continue to be central to the pack design, as it made a clear connection to the families of deer living on the farm where the crisps are produced.

Result

We created a bright and eye-catching brand system that gives a clear nod to the roots of the brand whilst elevating the brand’s position in the highly competitive gourmet crisp category.

The resulting snack packaging design, coupled with a premium packaging substrate with exposed foiling, proudly amplifies the core assets to maximise the standout of this creative brand.

Looking for snack packaging design? Get in touch with a packaging design agency with bags of experience.