Dunnes Stores
Business Areas
FMCG
OWN LABEL PACKAGING DESIGN AND IN-STORE MARKETING FOR DUNNES STORES
Challenge
Impressed with our experience in retailer own label packaging design, the team at Dunnes Stores chose Brand Britain to work with them on a selection of projects, beginning with a repositioning and expansion of their ‘Let’s Cook’ range.
The challenge here was to transform shopper perceptions around home-cooking solutions.
Our approach to this own label packaging design project
The team at our packaging design agency began this project with a deep dive into Dunnes’ core values. From the insight supplied and our own understanding of shopper drivers, we knew that value, quality and sustainability needed to be at the heart of the proposition. Our single-minded objective was clear: when a shopper thinks ‘meals’, they think ‘Dunnes’.
Result
The packaging formats used create a window on the quality of the products inside, garnering shopper confidence and reassurance. Together with the clean, new architecture and fresh, modern colour palette we created, the result is own label packaging design that delivers on both stand out and ease of navigation.
Looking for own label packaging design that gets shoppers excited? Get in touch with a packaging design agency with retail experience.
