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Brand Britain
54b The Old Pottery
Fulneck
Pudsey, Leeds
LS28 8NT
United Kingdom
54b The Old Pottery
Fulneck
Pudsey, Leeds
LS28 8NT
United Kingdom
News & Views.
PACKAGING DESIGN NEWS AND USEFUL ARTICLES FOR BRAND OWNERS AND BRAND MANAGERS
We think it’s good to share. Whether you’re interest in best practice for food packaging design, the latest news for toy and game brands or simply want to read our latest packaging design news, you’ve come to the right place.
How creative packaging can play a part in the trend for experiential marketing?
The reach of technology has grown so far that an almost seamless mix with reality has been created. There are warnings that both the social skills and health of children...
Planning to expand? Consider a fresh take with a new design agency.
When adding a product to an established range it may pay to look a bit further from home to bring an added dynamic to your food branding. An outside design...
Protect your product with a distinctive brand design
One issue with creating a distinctive and successful brand design is that recognition too often is met by copycat designs. Despite all the hard work, innovative thinking and investment behind...
Know your market: Research is the key to strategic brand design
When launching or designing a new product how can you guarantee your brand will stand out from the competition? Knowing what else is on the market, and how those brands...
How a more nimble Design Agency can help to Reinvigorate your Brand’s Market Presence
Adapting to changing shopper trends and ensuring relevance in your category is essential to brand development and longevity, so when the time is ripe for change, be ready to act....
Keep it simple with a clear brief for your brand design
A brief is a vital part of the communication process between a client and design agency. A decent brief allows you to get the results you want quickly and within...
Visualise a plastic-free product that is fit for the future
Momentum is rapidly gathering in the campaign to tackle the problem of plastic waste, with serious commitments being made to take steps towards a future free of plastic packaging.
What role do ethics play in a brand’s success?
Transparency, sustainability and social responsibility: ideals that are becoming more than a byword for good practice but a necessity for good business. How important though are ethics to a brand’s...
