News & Views

PACKAGING DESIGN NEWS AND USEFUL ARTICLES FOR
BRAND OWNERS AND BRAND MANAGERS

We think it’s good to share. Whether you’re interest in best practice for food packaging design,
the latest news for toy and game brands or simply want to read our latest packaging design news,
you’ve come to the right place.

Approved Breadwinner Agency!

We are happy to announce we have been chosen to be part of the Breadwinner agency service. Breadwinner has brought together nearly 40 agencies in Yorkshire enabling clients to see a full range of agencies in one easy to search site.

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What role do ethics play in a brand’s success?

Transparency, sustainability and social responsibility: ideals that are becoming more than a byword for good practice but a necessity for good business. How important though are ethics to a brand’s success? The answer it would seem is – increasingly.

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Visualise a plastic-free product that is fit for the future

Momentum is rapidly gathering in the campaign to tackle the problem of plastic waste, with serious commitments being made to take steps towards a future free of plastic packaging.

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Keep it simple with a clear brief for your brand design

A brief is a vital part of the communication process between a client and design agency.   A decent brief allows you to get the results you want quickly and within budget, keeping everyone happy. 

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How a more nimble Design Agency can help to Reinvigorate your Brand’s Market Presence

  Adapting to changing shopper trends and ensuring relevance in your category is essential to brand development and longevity, so when the time is ripe for change, be ready to act. Sustaining a strong market presence takes dedication and work and recognising the need to stay ahead of the curve, refreshing your brand and re-evaluating your message can be critical for growth.

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Know your market: Research is the key to strategic brand design

When launching or designing a new product how can you guarantee your brand will stand out from the competition?  Knowing what else is on the market, and how those brands are positioning themselves, is essential to drawing up a strategic brand design.

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Protect your product with a distinctive brand design

One issue with creating a distinctive and successful brand design is that recognition too often is met by copycat designs.  Despite all the hard work, innovative thinking and investment behind a successful brand design there is often little that can be done to protect that from evolving into similar, unbranded products.

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Planning to expand? Consider a fresh take with a new design agency.

When adding a product to an established range it may pay to look a bit further from home to bring an added dynamic to your food branding.  An outside design agency that is not already tied to specific packaging ideas can offer a fresh take on an existing product’s food branding.

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How creative packaging can play a part in the trend for experiential marketing?

The reach of technology has grown so far that an almost seamless mix with reality has been created.  There are warnings that both the social skills and health of children are being sapped by their reliance on screens, while parents are accused of being too attached to their smartphones. 

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