Yahtzee is a firm favourite with game lovers all over the world. Hasbro are true innovators in the game world and when they updated game play we were the natural choice to give this world famous game a significant makeover.
How? We started, as we always do by thinking like a player and asking ourselves some design defining questions. What is the essence of Yahtzee? How could we introduce colour and movement into the pack design to communicate the new game features? What recognisable cues needed to be protected to ensure instant recognition on shelf? How could the new bespoke playing device and upgraded play mechanism be articulated on pack?
The result is a visually engaging new design that evokes excitement and fun and articulates a game that’s evolving in step with consumer expectations.
To take a look at some of our more recent projects click here!