Boggle has been a market leading board game for over four decades. Hasbro were passionate about protecting its position and asked Brand Britain to explore ways to keep it relevant to the next generation of players.

How? When it comes to re-imagining a game as well loved as Boggle, we always like to ‘think outside the box’. The trick to keeping an iconic brand in pole position is to protect existing brand value and retain recognisable visual cues whilst evolving the design to bring it bang-up-to-date. To achieve this, the game unit underwent a stylish revamp and Brand Britain designed contemporary brand and packaging to suit.

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