The task was to help Hancock’s Confectionery to develop its Kingsway brand of after dinner chocolates to meet demand for impulse confectionery in the run up to Christmas.
How? The challenge of developing a brand that communicates both trust and value at the same time isn’t as easy as it sounds, but of course, we gobbled it up. Clear messaging ensures clarity in fixture whilst quirky illustration, playful typography and use of pattern communicates affordable quality in a way that breaks the mould in wholesale.
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