When we were approached by Lacka Foods, owners of the UFIT range of nutritious shakes, they were on a serious mission; to revolutionise the protein shakes market and change the way consumers eat on-the-go.
How? As with every challenging re-brand, we started by looking at what was already out there. There were some clear leaders in the field and our focus was on positioning the brand as a true challenger in a crowded space.
The solution was to strip back the brand and re-build it with a cleaner look and clearer articulation of prominent health features. The result is a confident design which instantly feels more accessible to a broader demographic of health conscious shoppers who want a simple, convenient and delicious way to put some good stuff in.
Take a look at some of our other work!