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UFIT

Protein Drinks Re-Design

DISCIPLINE

Branding

Packaging

CLIENT

Lacka Foods

SKU’S

2

When we were approached by Lacka Foods, owners of the UFIT range of nutritious shakes, they were on a serious mission; to revolutionise the protein shakes market and change the way consumers eat on-the-go.

How? As with every challenging re-brand, we started by looking at what was already out there. There were some clear leaders in the field and our focus was on positioning the brand as a true challenger in a crowded space.

The solution was to strip back the brand and re-build it with a cleaner look and clearer articulation of prominent health features. The result is a confident design which instantly feels more accessible to a broader demographic of health conscious shoppers who want a simple, convenient and delicious way to put some good stuff in.

Take a look at some of our other work!

http://premier-pharmacy.com/product-category/migraine/