THE GAME OF LIFE

Game of Life is probably one of the best-loved board game brands in the USA. Our brief was to breathe new life into this iconic game.

How? We began by preparing a significant research document to enable the internal teams at Hasbro to distil the true objectives of the re-design. The insight compiled highlighted what consumers loved about the game and helped us identify key visual elements, such as the spinner device, which made the game instantly recognisable on shelf. The end result was a vibrant and energetic re-design which brought ‘Game of Life’ up-to-date and back on track!

Take a look at some of our other work!