When iconic confectionery manufacturers Swizzles Rainbow Drops wanted to re-assert their much-loved brand, they needed a brand agency with a full spectrum of expertise.
Naturally, they chose an agency with a solid track record of working with some of the UKs biggest sweet brands.
How? Although the Rainbow Drops brand had become a little tired, we recognised the importance of protecting its existing equity.
We stripped the brand back to its roots and re-built it with a fresh, strong and impactful design. We handled multiple SKUs and pack formats and helped support sales in a variety of retail spaces with impactful SRP.
The end result’s pretty sweet!
Take a look at some of our other work!