Softer Butter Co

Dairy Branding and In-Store Point of Sale





Castle Dairies



Established back in 1966, you could say Softer Butter Co owners, Castle Dairies, know a thing or two about producing butter.

When they formulated an innovative new 100% butter range that was softer to spread from the fridge, they knew they were onto something big. Something that could re-define the spreads category. 

How? The key here was to ensure rapid communication of the brands category defining attributes. This was something totally new and it needed signposting in a bold and confident way. We crafted a new brand mark and impactful devise to help the brand secure major listings in a category dogged by rationalisation. We understood how important it was to articulate the great qualities on pack and the end result successfully wowed the multiples. With stand-out colour blocking, bold messaging and accompanying SRP the range was easy for retailers to choose and even easier for consumers to shop.

Take a look at some of our other work!