Our client Manchester Drinks identified a clear demand for a quality gin liqueur range at an affordable price.
From research and insight provided, we knew that for a gin brand to succeed in the challenging discount retail sector, the brand positioning needed to clearly establish trust with shoppers.
How? Keen to help Manchester Drinks to harness the growth potential, we took the time to research the audience profile, creating a pen portrait and supporting mood board of fonts and cultural cues to ensure the visual tone hits all the right notes.
The result is a sub-branded architecture that defines the essence of the drink and re-enforces its affordable quality. Considered touches, including subtle foiling and traditional illustration, which work together to boost character, authenticity and quality.