An instantly recognisable brand, Scrabble is one of the world’s most famous games. Hasbro knew how important it was to protect the brand’s equity and maintain customer recognition. So, when it came to refreshing the design they came to an agency they trusted.
How? Starting with a full brand review, we considered Scrabble’s evolution through the ages and worked closely with Hasbro in formulating a robust brand strategy.
By understanding Scrabble’s ‘journey’ and its future importance as the foundation for Hasbro’s NPD pipeline, we were able to o strip it back to its core values and then rebuild it.
The new design together with core guidelines created by Brand Britain confidently articulates the essence of Scrabble and reflected Hasbro’s future aspirations for the brand.
Take a look at some of our other work!