Special Edition Packaging for Shredded Wheat




Nestle Cereal Partners



When Nestle Cereal Partners needed a packaging design agency to help them articulate the ‘Britishness’ of Shredded Wheat, one of their most iconic brands. Brand Britain seemed the obvious choice!

How? We like to wave the flag for great British brand design, so we couldn’t wait to make our mark on Shredded Wheat. The brief was to help Cereal Partners to shout about the 100% British wheat used in Shredded Wheat, one of the country’s most loved cereals.

Our solution was to maintain familiarity and protect existing equity by bringing together well-established visual assets with bold Union Jack iconography. The result was a pack that stands proud in the cereal category and is worthy of the salute it’s receiving from shoppers.