The Manchester Drinks Company is an award-winning producer of ready to drink shots and cocktails and when they developed ‘On The Rocks’, a range of classic frozen cocktails they needed a striking new design to help them break the ice with buyers.
How? We started, as we always do, by understanding the key commercial challenge. In this case, the range was to be sold as an ambient range that shoppers would home freeze.
First, we created a brand name which would clearly suggest ‘frozen’ and this was underlined and reinforced with a perfect mix of sharp, modern packaging design and innovative SRP.
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