For many years, the Mumtaz name has been synonymous with the best authentic Kashmiri cuisine – so good, in fact, they’ve even been visited by the Queen. Our challenge was to help them spice up their entire retail offering by designing new packaging that encapsulates all of their heritage, skill and quality.
How? We created a solution that was fit for royalty, combining premium cues, distinctive typography and quality photography to boost food values and create a range that shoppers would immediately trust, desire and want to… well, take-away!
Take a look at some of our other work!