When one of the world’s largest toy and game brands saw an opportunity to align one of their most iconic brands with one of the planets biggest sporting events, they came to Brand Britain.
How? We’re no stranger to working with major licenses – having worked with Hasbro for over 20 years, we were able to quickly pick up the ball and run with it. We absorbed the licensing guidelines, established the boundaries and rapidly got to grips with the brand assets to create a special edition packaging design that scored highly on all objectives.
Take a look at some of our other work!