Little White Goat Company

Cheese Packaging Design





Abergavenny Fine Foods



The Little White Goat Company by Abergavenny Fine Foods is an innovative bespoke food and beverage manufacturer working with some of the world’s biggest retailers. 

The company, which originally specialised in the production of goat’s cheese, started life back in 1981 with just seven goats. 

From humble beginnings at the local market, their cheese was soon in demand throughout the UK and the company knew the time was right to invest in a major strategic re-brand to gain traction in global retail territories.

How? We started, quite simply, by taking a look in store to gain an understanding of the category.
A quick glance at the chiller told us it was lacking vibrancy, so we set about creating a visual language for the brand which broke the dairy rules by introducing vibrant colour and floral illustration to optimise standout.

We think the end result ‘cud’ be the finest looking goats cheese in the chiller!

Take a look at some of our other work!