Isabel’s

When Isabel’s Cuisine came to us to help them strengthen their share of the £multi-billion ‘free-from’ sector, we naturally rose to the occasion.

How? With a reported 50% of the UK population suffering from food intolerances, the Isabel’s brand needed to evolve to capture more shoppers in the competitive ‘free-from’ sector. 

The packaging we designed was a real step-change for Isabel’s and is proudly a million miles away from the characterless packaging often associated with the ‘free-from’ category. 

Modern, fresh and vibrant, the new look is designed to clearly highlight the nutritional benefits of the range and to appeal to consumers wanting better, more natural gluten free solutions.

Take a look at some of our other work!