Himalayan Monkey Beer

Forget Cobras and Kingfishers, it’s Himalayan Monkey that everyone’s going wild about!

When East End Foods Plc wanted to launch a new, authentic Indian lager they knew it would need to have significant shelf presence to stand out next to the market leaders.

How? The company had plenty to shout about. They’d been importing Indian products for many years. They had a fantastic reputation and an engaging story to tell. They wanted to launch a new beer brand that had a real point of difference. It was going to be totally authentic and actually be brewed in India.

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