Go Squeezy

PROOF THAT GOOD THINGS COME IN LITTLE PACKAGES!

When our long-standing client partners, Manchester drinks, wanted to launch a new on-the-go squash solution, they knew we had the packaging design know-how to make sure it made a big splash!

Our challenge was to create an impactful packaging design on a decidedly compact pack face! We got to work, building out from a vibrant brand mark with fruity cues and juicy call-outs, creating brand architecture that packs a punch!

How? We started, as we always do, with a deep dive into the category, looking at both the direct competition and the broader portable drinks landscape. With only a small packaging ‘real estate’ to build, we needed to focus on the proposition and amplify the core brand assets to really maximise the space.

Outcome: The result is a line-up that’s vibrant, eye catching and bursting with character!