The Glen Scotia Whisky may be one of the smallest distilleries in Scotland, but when it came to the re-design of their range of single malts to drive major export growth, they had big plans.
How? We started by gaining insight of purchase drivers in key markets. Every emotive trigger was carefully crafted – from colour choice to images, specifically selected to boost heritage values. The brand saw significant take-up, culminating in a global sales increase of 2.484% – cheers!
Take a look at some of our other work!