Authentic Asian cuisine manufacturers, Bombay Halwa, saw a gap in the ready meals category and needed our help to fill it. The opportunity was to meet demand amongst ethnic consumers for western classics, prepared in accordance with Asian traditions.
How? We focussed in on creating a brand packaging design that would make an emotive connection with shoppers, as well as making an impact in the chiller.
Much like the Bombay Halwa’s carefully prepared recipes, for us, the brand needed to be perfectly balanced. We combined communication of authenticity with a look and feel which is inclusive to all consumers,
All photography used is bespoke and art directed by the Brand Britain creative team to boost communication of ingredient quality and food values.
Take a look at some of our other work!