When Lacka Foods developed BeFast it was the first liquid breakfast of its kind.
Before long, some pretty big names were starting to muscle in on the action. Their bottles were getting squeezed (and not by consumers). They needed to take action and re-launch with a bolder and more confident bottle design.
How? Clearer articulation of the occasion was at the heart of our design thinking. Not all shoppers understood the ‘breakfast in a bottle’ proposition, so we made it easier to understand and boosted speed of communication with a bold and clear graphical approach, which clearly shows the occasion.
Take a look at some of our other work!