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When Hancock’s Confectionery wanted to develop its Kingsway brand of After Dinner chocolates, they needed the right branding agency at the table. They knew that impulse confectionery was a lucrative market, especially in the run up to Christmas.
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They knew that retailers wanted a cost effective offering that would appeal to consumers looking for great value. They knew that the range would often be purchased as a gift – so it needed to look as great as it tasted. They wanted the packaging to convey the right message. They work with Brand Britain. |
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